Our year of sport in beer
Posted by Tracey Baty on
We're excited to share the news that our monthly special edition beers will have a sporting theme this year. Our beers will celebrate iconic sporting events, including the Winter Olympics, Six Nations rugby, the World Cup, the Commonwealth Games, Wimbledon, and the Masters golf.
Commenting on the rationale for the range, our marketing exec, Hannah Hatfield, said: “As keen supporters of grassroots sport in the region, we decided to celebrate such an amazing year of sporting events with some new and different beers.
“Our limited edition beers include golden beer, Bluebird Day, in celebration of the Winter Olympics in Italy; English IPA, Drop Goal for the Six Nations rugby; citrus, hoppy ale, The Bunker for the golf Masters; tropical session IPA, Full Time for the FIFA World Cup, and floral ale, Final Sprint to celebrate the Commonwealth Games in Glasgow. In May, we celebrate our 10 year association with the semi-professional Wold Top Pactimo race team and the annual staging of the Sundown 60 sportive with sparkling, crisp ale, Hello Velo.
“All the seasonal beers are gluten free, and canned and kegged formats are suitable for vegans. They will be available in casks for people to enjoy while watching sport in the pub, or cans for at-home viewing.”
In addition to sponsoring the Wold Top Pactimo race team, our sport in the community initiatives include the annual Wold Top All Terrain run, and sponsorship of local clubs, including Scarborough cricket, Bridlington Road Runners, Active Filey and Driffield and Bridlington Rugby Clubs.