A Yorkshire Coast brewery has teamed up with the?SSAFA Forces Help (Soldiers, Sailors, Airmen and Families Association - Forces Help) to raise funds to help active and ex servicemen and their families.
Award-winning Wold Top Brewery is bottling a Veteran Ale and will donate 10p from the sale of each bottle to SSAFA for its invaluable work supporting forces families in need.
With a launch planned to coincide with Armed Forces Day on 27th June, Veteran Ale is a full bodied and well rounded premium Best Bitter with an A B V of 4.2% that will go on sale in retail outlets throughout Yorkshire.
The man behind the novel fund raising idea is retired Squadron Leader Ted Sumner from the North Yorkshire branch of the nationwide charity. A volunteer fund raiser for SSAFA, he is delighted that Wold Top Brewery has lent its support to his initiative;
?SSAFA, the oldest UK National charity dedicated to helping serving and retired forces and their families in need, relies heavily on the generosity of others to fund the network of professional and voluntary staff that offers practical, financial and emotional support to those in need. In addition to raising funds that help to alleviate the financial and emotional distress suffered by injured and disabled servicemen and their families, it is hoped that Veteran Ale will help to raise awareness about SSAFA?s work that will in turn help with future fundraising?.
?The name?Veteran Ale is an epithet that draws a direct analogy between current active service campaigners - and we have more of those than at any time since the Falklands -?and those retired. ?We?re optimistic that the general public will support our Armed Forces whilst enjoying a glass of Yorkshire real ale.?
Brewery owner Tom Mellor is delighted to support the Veteran Ale initiative; ?Here on the border between East and North Yorkshire, we are close to several military units and we are proud to support our Service personnel, their families and Veterans by donating 10p per bottle of Veteran Ale sold to SSAFA.?
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