A forward thinking Holderness publican has launched a Disloyalty Ale Trail aimed at visitors to the East Yorkshire coast.
Ray Thompson has owned the Wrygarth Inn at Great Hatfield since 2008 and was inspired to launch the initiative in support of village pubs after a caravanner was re-routed by his Sat-Nav.
Ray explained: "More village pubs have closed in the last decade than at any other time in recent history. The Wrygarth is located in a very rural and remote area. We are surrounded by caravan parks, but in a region of East Yorkshire that nobody goes to unless they know we are here.
"I came up with this idea after a man came into the pub stating that he had owned a caravan in Skipsea for the last two years, but it was not until the Sat-Nav in his new car sent him a different way that he found three pubs he never knew existed!
"The scheme is a community based venture designed to support local pubs and increase tourism to the area. The idea of the trail is to collect a stamp from each of six pubs and get a free pint of cask ale (or an equivalent priced soft drink). We're hoping that it will prove popular with holidaymakers and encourage them to visit the more remote pubs in our region."
Participating pubs include The Wrygarth; The Falcoln, Withernwick; The Railway Inn, New Ellerby; Duke of York, Skirlaugh; The Blue Bell at Old Ellerby and The Green Dragon at Aldbrough.
East Yorkshire brewery has supported the initiative by donating a barrel of beer for the launch event.